Dive into the archives.
- How to Best Promote Your Brand Using Social Media: 10 Top Tips and Ideas!
Whether we like it or not, people – customers- are and will always be the main focal point of any marketing, promotional and research and development efforts. They are, as the quote above clearly indicates, the real assets of any business with which it can’t operate or function without. Therefore, when considering the best practices for promoting any brand or product, through social media or offline, the first thing the company has to consider is its target audience, in terms of demographics, education, backgrounds, likes, dislikes and so on and so forth.
Yet, since the simple marketing mix theory consists of 4 main elements: product, place, promotion and price, the tricky part is figuring out the right mix that suits a liquid medium such as social media.
Therefore, this article will discuss, in details, the best 10 top tips and ideas that can help steer a brand towards success and away from mistakes that might lead to utter failure and losses!
- Google Wave: Interviews of Real People’s 1st Impressions (Not “Experts”)!
Yes, I was one of the lucky few who happened to know someone who was willing to send me an invite to preview Google Wave last week. You can read more about my experience and thoughts in an article I just wrote for Thoughtpick.com which will be published shortly (check back later today for the direct link). Once I added a few contacts I decided it would be a cool way to test out the collaborative functionality of Wave by conducting a small interview asking my contacts about their first impressions of the new technology. More about the process and experience is in the Thoughtpick article, but I wanted to share the interview transcripts here with you. Each of the users had some similar and some unique contributions, so I think you will find it beneficial as we all voyeuristically anticipate the widespread release of this phenomenal new tool, platform or whatever you want to call it.
- Monthly Mother Lode of MacDaddy Links: September 2009
This is it – you’ve struck the Mother Lode of MacDaddy links! All my Delicious bookmarks from September 2009 compiled and somewhat organized by subject matter. Not claiming to be the TOP links of the month (whatever that is) but these are links I have saved to my own personal bookmarks because I have found them valuable and useful.
- Exploring The Oxymoron of Automated Social Media
In this post I want to focus on the oxymoron of automated social media. An oxymoron is the combination of two normally contradictory terms, in this case “automated” and “social”. Webster’s definitions pretty clearly demonstrate the contradiction of these two terms. Yet automation in social contexts is becoming more and more the norm.
- How To Build Your Online Presence On The Cheap – Step 6: The Do-It-Yourself Website Plugins
In this 6th installment we will briefly go through the process of installing and setting up plugins, as well as some recommendations for which ones to use. This will not be an exhaustive study of what will work best, but instead it should get you started on adding some key functionality and enhancements to your site that will contribute to the growth of your online presence.
- What’s Your Motivation For Creation?
Over the years I have asked myself this question many times. Whether in music, art, design, writing, or any other context in which something is poured out of me into a work, I am always considering the driving force behind it.
- MacDaddy Links of the Week: Sep. 1-5
This week’s links compilation is a little smaller than normal due to the massive end of the month post that came in the middle of last week: Monthly Mother Lode of MacDaddy Links: August 2009 . Next week I’m sure we’ll be back to our normal pace.This week’s links compilation is a little smaller than normal due to the massive end of the month post that came in the middle of last week: Monthly Mother Lode of MacDaddy Links: August 2009 . Next week I’m sure we’ll be back to our normal pace.
- How To Build Your Online Presence On The Cheap – Step 5: The Do-It-Yourself Website Theme
This is the 5th installment of the series, so if you are just arriving you should start at the beginning. Also be sure to subscribe to the RSS feed, sign up to receive updates via email (I promise – no spam!) and bookmark this site so you don’t miss any updates!
In the previous step we got your domain name, signed up for your hosting server and installed WordPress. In this step we’ll look at finding the right theme for your brand.
- How To Build Your Online Presence On The Cheap – Step 4: The Do-It-Yourself Website Install
If you have followed the previous steps and have a good set of goals, a solid idea of where you’re heading and a visual identity that supports it, then it’s time to begin creating what will become your primary vehicle for steering the road toward your online dreams. Your website will be your headquarters – the place you can best communicate your message. With your website you will be able to track visitors and traffic and get a tangible readout of who is interested in your product, your message, and/or your online presence. All of the other elements will contribute, but they should be viewed as rivers that flow into the ocean that is your website.
- MacDaddy Links of the Week: Aug. 16-22
Here is this week’s compilation of the articles, tutorials, free downloads and more that I have added to my personal bookmarks for my own use. I hope that by sharing these you will find some useful treasures of your own. I’ve tried to organize them a bit to make it easier to find things – for all you other anal retentive types like me! Enjoy!
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