Dive into the archives.
- AT&T, Verizon, and the Major Fail of Mudslinging Marketing
If you have watched any live television in the past month with the unfortunate inability to fast forward through the commercials, you have most likely witnessed the back and forth advertising campaigns of AT&T and Verizon. It started with Verizon’s launching of the new Droid phone and an all-out bashing of the current king of all smartphones, the iPhone. Verizon decided to seize the opportunity to point out AT&T’s lacking 3G coverage along the way, playing on the iPhone’s catch phrase, “There’s an app for that”. Verizon cleverly changed it to “There’s a map for that”, showing US maps displaying the disparities between the two competitors’ 3G coverage.
Not to be outdone, AT&T has launched its retaliation campaign, bringing in celebrity Luke Wilson to point out that AT&T has coverage for 97% of the country (deceitfully refraining from stating the fact that this number is not reflective of their spotty 3G-specific coverage, which is what Verizon was attacking), and attempting to punch back at Verizon by stating that the only comparison chart column they excel in is the one for a company name that starts with the letter ‘V’.
It’s only been a few weeks since the feuding began, but I’m already disgusted and exhausted with it. From my perspective, this type of advertising would be enough to drive me to cancel my contract with either one of them and find another cell phone service provider.
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