Comments on: Social Media Strategy Minus Human Engagement = Business Fail http://www.bkmacdaddy.com/blog/social-media-strategy-minus-human-engagement-business-fail This is the "unofficial" blog of Brian K. McDaniel, the "BKM" in bkmacdaddy designs. Here you will find resources related to web & graphic design, social media and more! But mostly you will wander around inside the head of Brian. Buckle up and hold on... Wed, 21 Jul 2010 15:51:40 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Kevin http://www.bkmacdaddy.com/blog/social-media-strategy-minus-human-engagement-business-fail/comment-page-1#comment-1900 Kevin Mon, 16 Nov 2009 10:59:42 +0000 http://bkmacdaddy.com/blog/?p=837#comment-1900 Brian, this is exactly on point. I actually just wrote a blog post about this exact subject on my site after a fantastic experience with a businesswoman who does get what social media is about. And while the product was good, what really stood out to me was how passionate she was about her business, and that's what made all the difference. It was such a deviation from any other business interaction i've had online, that it stood out head and shoulders above any other experience I've had with any brand online, and that, at the end of the day, is what ended up securing my business. Brian, this is exactly on point. I actually just wrote a blog post about this exact subject on my site after a fantastic experience with a businesswoman who does get what social media is about. And while the product was good, what really stood out to me was how passionate she was about her business, and that’s what made all the difference. It was such a deviation from any other business interaction i’ve had online, that it stood out head and shoulders above any other experience I’ve had with any brand online, and that, at the end of the day, is what ended up securing my business.

]]> By: links for 2009-10-29 « random thoughts and casual ruminations http://www.bkmacdaddy.com/blog/social-media-strategy-minus-human-engagement-business-fail/comment-page-1#comment-1739 links for 2009-10-29 « random thoughts and casual ruminations Fri, 30 Oct 2009 15:18:54 +0000 http://bkmacdaddy.com/blog/?p=837#comment-1739 [...] Social Media Strategy Minus Human Engagement = Business Fail | bkmacdaddy designs (tags: social_media) [...] [...] Social Media Strategy Minus Human Engagement = Business Fail | bkmacdaddy designs (tags: social_media) [...]

]]> By: mojitomio (aka Efren) http://www.bkmacdaddy.com/blog/social-media-strategy-minus-human-engagement-business-fail/comment-page-1#comment-1716 mojitomio (aka Efren) Thu, 29 Oct 2009 09:52:44 +0000 http://bkmacdaddy.com/blog/?p=837#comment-1716 I guess what I alwaysfing so perplexing about clients is that they truly believe the arena of Social Media is a oneway street. That traditional methods of marketing to your customers works the same here as in, say print or banner adverts. They believe that if they create a Twitter account or a Facebook page that it's a "done deal". What they forget and that you clearly point out is that traditional methods ARE oneway and that social media is not. It's "social" and by definition it requires an interaction to occur. As alway a great post, Brian. Sipping my coffee knowing I'm not alone. Cheers! I guess what I alwaysfing so perplexing about clients is that they truly believe the arena of Social Media is a oneway street. That traditional methods of marketing to your customers works the same here as in, say print or banner adverts. They believe that if they create a Twitter account or a Facebook page that it’s a “done deal”.

What they forget and that you clearly point out is that traditional methods ARE oneway and that social media is not. It’s “social” and by definition it requires an interaction to occur.

As alway a great post, Brian. Sipping my coffee knowing I’m not alone.

Cheers!

]]> By: Catherine Azzarello http://www.bkmacdaddy.com/blog/social-media-strategy-minus-human-engagement-business-fail/comment-page-1#comment-1708 Catherine Azzarello Wed, 28 Oct 2009 15:55:54 +0000 http://bkmacdaddy.com/blog/?p=837#comment-1708 Right on, Brian! Don't fret too much about the concert--first one of the school year! Our HS's first choir concert is tomorrow--they always improve exponentially by May! ;-) Right on, Brian!

Don’t fret too much about the concert–first one of the school year! Our HS’s first choir concert is tomorrow–they always improve exponentially by May! ;-)

]]> By: Pat Burns http://www.bkmacdaddy.com/blog/social-media-strategy-minus-human-engagement-business-fail/comment-page-1#comment-1707 Pat Burns Wed, 28 Oct 2009 15:49:43 +0000 http://bkmacdaddy.com/blog/?p=837#comment-1707 I couldn't agree more, Brian. People want a personal connection with other people, and if who you are is genuine, and what you say resonates with them, there is a far better chance of them becoming a client. I couldn’t agree more, Brian. People want a personal connection with other people, and if who you are is genuine, and what you say resonates with them, there is a far better chance of them becoming a client.

]]> By: printedproof http://www.bkmacdaddy.com/blog/social-media-strategy-minus-human-engagement-business-fail/comment-page-1#comment-1706 printedproof Wed, 28 Oct 2009 13:45:15 +0000 http://bkmacdaddy.com/blog/?p=837#comment-1706 Great post Brian. I think I could actually hear your daughters voice, well described! lol I love the questions asked above about driving traffic to a site and concluded as wrong. This brings me back to a common phrase i dissagree with: "If you build it they will come" Wrong. However, If you build it and stand at the gate greeting passer-byers, they just may... Great post Brian. I think I could actually hear your daughters voice, well described! lol

I love the questions asked above about driving traffic to a site and concluded as wrong. This brings me back to a common phrase i dissagree with: “If you build it they will come” Wrong.

However, If you build it and stand at the gate greeting passer-byers, they just may…

]]>