Aug
27

How To Build Your Online Presence On The Cheap – Step 4: The Do-It-Yourself Website Install

The Do-It-Yourself Website Install

In case you have not been following this series yet, in the previous three installments we covered what goes into the creation and design of your brand. Be sure to go back and read those articles (and the comments – some good points added) before diving into the website building process. It is important to understand that each element of your online identity is integral to your success – you cannot only have a website or only have a logo or only have a social …

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Aug
25

How To Build Your Online Presence On The Cheap – Step 3: Your Logo

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So far in this series we have covered some basic steps in building your online presence. We have discussed what goes into your brand and things to think about when deciding upon the name you will operate under. In this installment we look at your logo, a touchy subject when talking about doing it as cheaply as possible. This is one of the areas that I strongly suggest you invest some real money – not just because I’m a designer, but because it is SO …

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Aug
24

The Enlargement of the Online Footprint: Articles Mentioning bkmacdaddy

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Last week I started writing a new series of articles about building your online presence. Coincidentally (or not) there have been a few articles popping up here and there mentioning bkmacdaddy – a flattering yet timely example of the results that can come from working at enlarging your online footprint. The powerful potential of the viral nature of the interwebs is available to each of us and can be utilized in countless ways to grow awareness for your campaign, your business, your product(s) and/or your …

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Aug
23

MacDaddy Links of the Week: Aug. 16-22

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Here is this week’s compilation of the articles, tutorials, free downloads and more that I have added to my personal bookmarks for my own use. I hope that by sharing these you will find some useful treasures of your own. I’ve tried to organize them a bit to make it easier to find things – for all you other anal retentive types like me! Enjoy!

*Hint: if you want to receive daily updates of links that I bookmark, all you have to do is subscribe …

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Aug
22

How To Build Your Online Presence On The Cheap – Step 2: Choose Your Name Wisely

Choose Wisely

This series started in a previous post, so be sure to read the first installment before diving into this one. There is a certain progression that should happen in correct order for the best results, so be sure to follow the whole series by subscribing to the RSS feed or receiving the updates in your email inbox!

As stated last time, the key elements I am focusing on in the series are:

Your Brand – how you will be identified

What makes a good brand?…

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