Comments on: How To Build Your Online Presence On The Cheap – Step 3: Your Logo

By: Freelance In 40 Days [Day 28]: Now Is About Time For That Website - The Freelance Rant

Tue, 17 Nov 2009 22:17:23 +0000

[...] Bkmacdaddy – Creating Your Logo On The Cheap [...]

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Sun, 04 Oct 2009 07:00:57 +0000

[...] How To Build Your Online Presence On The Cheap – Step 3: Your Logo … [...]

By: Ian

Ian — Sat, 29 Aug 2009 18:34:37 +0000

I tried to look at that post on the importance of branding but the background and text conflict making it unreadable – any fixes?

By: Emily

Emily — Wed, 26 Aug 2009 22:56:31 +0000

Actually, you might like my post on “The Importance of Branding in Web Design” that I wrote a while back in my art blog.

I don’t write as many of that type of post as they don’t get very many comments on my blog, but I do like to write them once in a while

Inkscape was something I found out about a while back, and I’m surprised it isn’t more well known. It’s pretty powerful for a free vector graphics program.

Glad I could add to your post. Now you’re making me want to write an article about vector logos. But maybe that’s the corporate designer in me

By: bkmacdaddy

bkmacdaddy — Wed, 26 Aug 2009 19:40:20 +0000

Great points, Emily! Very helpful details – maybe I should ask you to write part 2 of this post?

I am not the most knowledgeable in free image editors, so thank you for pointing out Inkscape as an option. The whole point of vector images that you brought up is very important as well.

Thanks for adding value to this post with your very informative comment!

By: Emily

Emily — Wed, 26 Aug 2009 19:16:13 +0000

A truly flexible logo should be available in a vector format. It may only go on business cards and a website at first, and a bitmapped format can have high enough resolution for that depending on the file size. But what about eventual signs and large format print advertising? It needs more scalability.

Inkscape is the free alternative to Adobe Illustrator that will work for this purpose. It’s best to have vector EPS files of your logo for various purposes (two minimum: Pantone, black and white), which could necessitate having expensive software or hiring a professional to provide those files to you.

I think a lot of businesses don’t realize how important it is to have a vector logo. But getting one from the beginning will save time and money. You don’t want to have to hire someone to recreate your logo at a later date as that becomes an inconvenience for your business.

I think for extended branding, photos can give a more personal touch. Complex images like photos are something that can be used in conjunction with a logo, but the official logo shouldn’t rely on that to be successful. It is totally fine to have a logo plus other, separate imagery tied to your brand.

Also, there are plenty of typographic logos out there, imagery isn’t always needed.

Nice thoughts overall though