Dive into the archives.
- Pro Bono and Free Services: Is It Possible To Give Too Much?
Last Thursday I was taking part in a weekly discussion among designers called DCTH (Design Community Twitter Hours) and this question came up: When do you draw the line between pro-bono & just helping for free? A very interesting discussion followed and it got me thinking about my own experience with offering my design services pro bono or for free. In this post I want to share some of those experiences with you and how they have influenced my business approach as well as the impact this has had when I began applying it to my social media interaction.
- Surprise!!! Social Media (and Life) Is NOT A Competition
Spend a few minutes browsing through recent headlines about social media and you will most likely be left with the impression that all of the networks are in a fierce competition with each other. Facebook is the king, with more paticipants than any other. Twitter recently boasted that its users are posting an average of 50 million updates a day. Google Buzz burst onto the scene and the pundits immediately pitted it against the others in comparisons and contrasts. The list goes on and on, with countless also-rans and quickly-developed newcomers waiting in the wings, all hoping to compete for your membership and usage.
Zoom in and take a closer look within the individual social networks and you will witness users clamoring for significant increases in followers and friends, regularly checking numbers and trying a myriad of techniques to grow their counts to what those who are paying attention might call ‘respectable’. Tools that rate, rank and grade feed the frenzy and give us all the ability to measure our success in order to insure that we are doing things ‘correctly’.
A few weeks back I got involved in a conversation on Twitter in which another user (identity to remain anonymous) was tweeting complaints to TwitterGrader (a tool that ranks users based on an algorithm that goes beyond simple numbers). This person was upset because they have almost twice as many followers and updates as I do, yet TwitterGrader listed me in the top 5 in my city while leaving him somewhere further down the list. I told him it really didn’t matter and that this whole thing is not a competition, to which he responded vehemently, “EVERYTHING is a competition! LIFE is a competition!”
Really? Is that the world we live in?
- Google Buzz (Kill) Has Driven Me To Social Media Self-Examination
What I need is to continue to get better at giving and sharing and interacting with others who have similar interests, interesting viewpoints and intelligent discussion. Not another social media tool.
- A Social Media (and Life) Lesson I Learned From My 12-Year-Old
Today is my son’s 12th birthday.
It seems like only yesterday that he was without a doubt the cutest toddler on earth, and as the youngest in the family it is definitely with much melancholy that we approach the incoming teen years with him, never to steer through the early childhood years again. From day one he has been his Mom’s “baby”, the youngest and only son and more-than-willing recipient of all the benefits that are a part of that special mother-son bond. So it is probably most difficult of all for my wife to watch him grow into a young man. Still, we are proud of who he is becoming, and it is part of this that I want to share with you in a simple but profound lesson I have learned from him.
- Don’t Let Your Bad Attitude Or Ethics Ruin It For The Rest Of Us!
The other night my wife and I went to our eldest daughter’s high school basketball game to cheer her on. We took our regular spot up at the top of the bleachers so we could lean back against the wall rather than slouching on the hard wood for the entire game. As we settled in, we noticed a few parents from the other team had the same idea and were setting up camp about 15 feet away. We commenced with the standard smile and nod acknowledgements and then turned our attention to the beginning of the contest. What transpired over the next hour inspired a range of emotions, from anger to frustration to disappointment. And I’m not talking about what happened on the court.
- Are “Lists” The New Twitter Status Measurement?
Let me start this off by saying that I have not made use of Twitter’s new “List” feature because I don’t use the Twitter web interface nearly as much as I use Tweetdeck (here’s a great article explaining Lists). At first glance it seems that the new feature is very similar to Tweetdeck’s “Group” feature that enables me to create groupings of specific people who I wish to organize their tweets and perhaps watch them a little more closely than others or for particular reasons. After doing a little research there is one apparent difference: lists are public. My groups in Tweetdeck are not.
I believe this is not just a good expansion of the social networking capabilities of Twitter, but it is also very strategic. I would be willing to bet that the geniuses behind Twitter, while creating a very useful addition to their already powerful and revolutionary tool, have also taken into consideration one of the driving forces behind its popularity: the competitive human nature that pushes for social media status and measurable success.
- Social Media Strategy Minus Human Engagement = Business Fail
Last night I went to my daughter’s first Freshman Chorus concert. Of course, my little girl’s voice stood out among the pack, but the beautiful sound of angelic voices blending perfectly together was wonderfully soothing and enjoyable, even though the majority of the songs they were singing were remarkably antiquated and, in my opinion, emotionally sterile. As a musician myself, I am admittedly a bit of a snob, but this was more about a lack of connection with and passion for what the songs were about. Each selection, including the big finale splattered with corny unison hand claps in what I guess was an attempt to display enthusiasm, left me disappointed for my daughter’s personal musical progression. Afterward we discussed the differences between singing well and singing with a passionate desperation from the depth of your soul. This is a perpetual rant for me, and one my family is probably exhausted with. But every time we sit through an American Idol show, or hear another sticky sweet pop song on the radio, or encounter anything else that pits passion against perfection, I can see that they get it, and that’s important to me as their father. If there is one thing I most want my children to carry with them throughout their lives, it is an intrinsic understanding that the pursuit of their passion is primary and that without it they will not only never be completely content, but they will also fall short of giving the world their very best.
At this juncture you are probably wondering what any of this has to do with the title of this post. Don’t worry. I didn’t use the title to lure you here to listen to me rant about musical integrity and passion, or how proud I am of my children. The point is this: whether it’s your own personal endeavors, or your business pursuits, or your new social media strategy, I believe you can only get so far on just doing it well. Without real, personal, passionate human interaction, your end result will always be limited.
- How To Become A Link-Spewing Maniac and Still Have A Life (Like Me!)
Those of you who follow me on Twitter or Facebook are presumably aware of the seemingly endless stream of quality resource links I provide (an average of around 150 per day). I have developed a few methods to incorporate my own online reading, research and education into my social media management routine to make it one that invites and enables others to discover valuable links on a variety of topics. I share my interests in social media, technology, web and graphic design, web development, freelancing, and art. Without even really trying I have created my own “niche” with widespread reach, thanks to my own personal needs and interests being simultaneously broad yet specific. I have learned to intermingle the spewing of links with real interaction and engagement amongst those that I follow and those that are following me in a way that really fits my lifestyle and provides reciprocal value that is priceless for me. This combination has literally changed my life both professionally and personally in ways that I consider significant improvements. I have explained in previous posts the impact this has had on my site visitor traffic, increase in clients, and my own personal education, so I won’t go into that here. But I do want to share with those that are interested some of the key transferable principles and tools that I have learned to use so far in my foray into social media.
- I Ain’t No Followback Girl (or Boy)
Just the other day I saw this tweet in my @replies column on Tweetdeck. I have to admit that right at first I was a little angry, offended and irritated. Not because this person chose to stop following me, but because they thought it was necessary to make a public statement about it. It felt a little bit like an attack on me and all because I had not automatically followed this person back after they followed me. Of course, in a matter of seconds my emotions came back to reality and I replied with an apology, explaining that I was weeks behind on going through people’s profiles to determine if I was going to follow them. I have explained my process in further detail in a previous post, but in a nutshell it goes like this: whenever I have time I go through the list of people who are following me and check out their profiles, looking at their bio, background, avatar and recent tweets. If it seems we have something in common, or they seem funny or engaging or interesting in some other way, then I will follow them back. But I don’t automatically follow people simply because they chose to follow me.
I ain’t no followback boy.
- DESIGNERS: Submit Yourself and Nominate Others To Be Featured Here!
If you’ve been following this blog recently you have been witness to a few new features that I have initiated in an effort to introduce and promote lesser known members of the design community. Yesterday I launched a new feature titled “Behind The Avatar” in which we will get to know different people who are designers and developers (and maybe other pursuits as well) a little more personally. In previous posts I have shared with you 24 Designers You’ve Never Seen On A List Before, 43 Twitter Backgrounds You’ve Never Seen On A List Before, and 27 More Designers You’ve Never Seen On A List Before. I explained my reasons for doing this in detail in this post: DESIGNERS: Why I Promote and Support You Rather Than Compete Against You.
Today I want to remind you how you can get involved. Whether you are a designer or developer yourself and are interested in a little self-promotion, or you know someone who you think deserves some recognition for the work they do and/or the type of person they are, all you have to do is leave your information in the comments below to be considered. Here’s a little more info…
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