Dive into the archives.
- How To Build Your Online Presence On The Cheap – Step 1: Start With A Good Brand
Today I am starting a series based on some of the many questions I am asked by clients, friends and others who are realizing they can no longer sit idly and watch the social media world pass them by, or they are already involved but aren’t clear about the best steps. My goal with this series is to give you the tools to inexpensively set up your own online presence from start to finish by using the insights and links and my own experiences as best as I can provide them. While this may seem counterproductive to building my own business as a freelance web and graphic designer, I assure you it’s not. The reality is that many individuals and small businesses cannot afford the services of a professional designer, developer and/or social media manager, so this is an attempt to help them out however I can. A lot of the information I can provide is available online anyway, so it’s not like I’m giving away secrets. I just hope to make it a little bit easier and to save you some time and money along the way.
- How To Build Your Online Presence On The Cheap – Step 2: Choose Your Name Wisely
As we look at how to choose a name – or how to promote your existing name with your online identity – it is important to rely on your answers to the questions from the previous installment. Be sure to have them in hand – especially your goals. If there is one golden rule I have learned in every occupation and endeavor I have undertaken, it is that you MUST hold everything up against your goals. Before you make a move or a decision, you need to ask the question: will this help me accomplish my goals? If the answer is yes, then go for it! But if the answer is no, don’t bother. I wouldn’t suggest completely trashing an idea or thought just because it doesn’t line up with your goals – save it just in case. You never know – your goals may shape into something that could benefit from the idea later, or the idea may help to birth something that does help your cause.
- The Enlargement of the Online Footprint: Articles Mentioning bkmacdaddy
Last week I started writing a new series of articles about building your online presence. Coincidentally (or not) there have been a few articles popping up here and there mentioning bkmacdaddy – a flattering yet timely example of the results that can come from working at enlarging your online footprint. The powerful potential of the viral nature of the interwebs is available to each of us and can be utilized in countless ways to grow awareness for your campaign, your business, your product(s) and/or your reputation.
- How To Build Your Online Presence On The Cheap – Step 3: Your Logo
In this installment we look at your logo, a touchy subject when talking about doing it as cheaply as possible. This is one of the areas that I strongly suggest you invest some real money – not just because I’m a designer, but because it is SO easy to create a do-it-yourself logo that literally looks like…well…you did it yourself.
- How To Build Your Online Presence On The Cheap – Step 4: The Do-It-Yourself Website Install
If you have followed the previous steps and have a good set of goals, a solid idea of where you’re heading and a visual identity that supports it, then it’s time to begin creating what will become your primary vehicle for steering the road toward your online dreams. Your website will be your headquarters – the place you can best communicate your message. With your website you will be able to track visitors and traffic and get a tangible readout of who is interested in your product, your message, and/or your online presence. All of the other elements will contribute, but they should be viewed as rivers that flow into the ocean that is your website.
- How To Build Your Online Presence On The Cheap – Step 5: The Do-It-Yourself Website Theme
This is the 5th installment of the series, so if you are just arriving you should start at the beginning. Also be sure to subscribe to the RSS feed, sign up to receive updates via email (I promise – no spam!) and bookmark this site so you don’t miss any updates!
In the previous step we got your domain name, signed up for your hosting server and installed WordPress. In this step we’ll look at finding the right theme for your brand.
- Who Makes The Social Media Rules? You Do!
As businesses, professionals and individuals frantically scramble to keep from being left behind in the latest technological phenomenon of global virtual communities that have been collectively coined “social media”, the wide-eyed and wondering search everywhere for answers. As with all revolutions past – only multiplied by the miraculously rapid pace at which real-time communication and information disbursement occurs – the common laws of the emerging society appear to be caught up in a free-for-all battle fought between self-proclaimed experts, early-adopting renegades, ground-breaking pioneers, drooling capitalists and everyone else who refuses to end up classified as living under the proverbial rock.
Over the past few weeks I have been asked some very interesting questions by various relative newcomers who for some reason believe I may be one who has the inside track on how things are done. Most of these people don’t realize that only 6 months ago I did not have a single social media account. I don’t know if someone recommended me to them, or they are just looking at my numbers, or they have seen my name in certain circles, or any other reason that would lead them to seek me out as one who would have the answers. All I know is that there is a common thread to their questions, and it has led me to write this post to hopefully answer them all simultaneously.
They all want to know what “the rules” are.
- How To Build Your Online Presence On The Cheap – Step 6: The Do-It-Yourself Website Plugins
In this 6th installment we will briefly go through the process of installing and setting up plugins, as well as some recommendations for which ones to use. This will not be an exhaustive study of what will work best, but instead it should get you started on adding some key functionality and enhancements to your site that will contribute to the growth of your online presence.
- How to Best Promote Your Brand Using Social Media: 10 Top Tips and Ideas!
Whether we like it or not, people – customers- are and will always be the main focal point of any marketing, promotional and research and development efforts. They are, as the quote above clearly indicates, the real assets of any business with which it can’t operate or function without. Therefore, when considering the best practices for promoting any brand or product, through social media or offline, the first thing the company has to consider is its target audience, in terms of demographics, education, backgrounds, likes, dislikes and so on and so forth.
Yet, since the simple marketing mix theory consists of 4 main elements: product, place, promotion and price, the tricky part is figuring out the right mix that suits a liquid medium such as social media.
Therefore, this article will discuss, in details, the best 10 top tips and ideas that can help steer a brand towards success and away from mistakes that might lead to utter failure and losses!
- 3 Keys To Attracting New Clients On Twitter
I was recently participating in a discussion among freelancers in a Google Wave regarding finding new clients on Twitter. I was surprised to hear that all of the other participants had not found a single new client or made any money through their efforts on the social network. The reason I was surprised is because my experience has been quite the opposite. I came to realize I might be the exception to the rule and I could possibly help other freelancers by sharing what I am finding to be some proven successful keys to marketing my services and finding new clients on Twitter.
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