Comments on: An Alternative Approach to Measuring Social Media ROI

By: Learn How to Apply a Simple Equation for Success in Your Life | sci-stuff.org

Thu, 23 Jul 2009 05:41:53 +0000

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By: Martha Downs

Martha Downs — Sun, 19 Jul 2009 13:52:31 +0000

Great points made…..I find it helpful to know that others also keep striving for excellence in mind. That said, one still must pay the rent, put food on the table, the merging of the two can be slow. I can’t help but do what I do, whether that is of value to others or not. thanks

By: An Alternative Approach to Measuring Social Media ROI

An Alternative Approach to Measuring Social Media ROI — Thu, 16 Jul 2009 12:44:51 +0000

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By: Dave Lubelczyk

Dave Lubelczyk — Thu, 16 Jul 2009 12:37:11 +0000

Great writing! So often people get caught up in chasing the dollar. Your view of success is refreshing to hear.

What most people forget is that if you do what you love with passion, the money will follow but only if it is not your driving force.

By: Julia Rosien

Julia Rosien — Thu, 16 Jul 2009 11:19:11 +0000

Another winner, Brian.

You have an amazing ability to shoot your arrow into the heart of the matter and expose it beautifully.

I agree, the numbers game can be seductive – especially for traditional marketers – isn’t that the whole point??? But those of us that have watched (and been a part of) the beginnings of social media understand that while you may have 10,000 followers, you probably only interact with less than 100.

And it’s those 100 individuals that make a difference personally – to me anyway.

From a marketing standpoint, traditional or new, social media is the golden child of the moment. But as much as we’re shaping and defining it, it is also shaping and defining us. If you’re willing to look into the heart of it (like you have here) then you’ve grown as an individual.

If it’s always about the numbers, well that’s like trying to convince an athiest in God.

Thanks for another thoughtful post on social media – I’m enjoying this journey with you!

Now, if I could just convince you to come for a run with me in the morning….

By: An Alternative Approach to Measuring Social Media ROI | bkmacdaddy … | Apex Designs

Thu, 16 Jul 2009 01:22:31 +0000

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By: Susi Schuele

Susi Schuele — Wed, 15 Jul 2009 16:43:23 +0000

This is an incredibly inspirational post. As someone who left the corporate world to start a business that would allow me to pursue a long-time passion of graphic design, I am grateful for the benefits of social media. That being said, you have a great list of dreams and mine are the same. Obviously, I would love to keep increasing my skills and be profitable with the passions that I have, but more importantly is the ability to pursue those passions and, like you mentioned, continue growing and learning. Happiness and success may not be measured by the same yardstick, but I believe that if I am happy in what I am doing, success is sure to follow. In Social Media, I focus on the other ROI (Return On Influence). When I see people responding positively to my posts and tweets, I know that the relationships being established will help promote this ROI and personal and financial reward are sure to follow. Thanks for such a great read!

By: bkmacdaddy

bkmacdaddy — Wed, 15 Jul 2009 16:11:56 +0000

Interesting points, Jean-Pierre. I agree with you, I think. I believe that if a person OR an organization has a goal or goals they are passionately pursuing and doesn’t let other distractions (profit, fame, whatever) change the path, they will find fulfillment, whether that be in profits or in accomplishment or fulfillment of a dream.
Thanks for visiting and commenting!

By: jean pierre ranschaert

jean pierre ranschaert — Wed, 15 Jul 2009 15:57:06 +0000

Basically one could summarize your post (all too hastily) by saying that success is not the same as happiness. You cannot measure both with the same yardsticks.

But what strikes me is how realistic it would be for a corporation to draw up a similar list of things they dream about, try to achieve this, and see how conductive this is to trade success.

This is the type of company we need, and so, this is the kind of company that is more likely to succeed today.

The difference is not between success and happiness, it is between those who combine fulfillment with trade and those who pursue trade alone.

jean-pierre ranschaert
LIVErtising

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Wed, 15 Jul 2009 15:49:16 +0000

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